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African Affairs Advance Access originally published online on August 14, 2008
African Affairs 2008 107(429):611-629; doi:10.1093/afraf/adn043
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© The Author [2008]. Published by Oxford University Press on behalf of Royal African Society. All rights reserved

From his master’s voice and back again? Presidential inaugurations and South African television – the post-apartheid experience

Kristin S. Orgeret

Kristin Skare Orgeret (kristin.orgeret{at}jbi.hio.no) is an Associate Professor in the Faculty of Journalism, Oslo University College, Norway. The author wishes to thank an anonymous reviewer and the editors of African Affairs for inspiring and valuable comments on this article.

This article examines the SABC television news coverage of the three presidential inaugurations in post-apartheid South Africa (Mandela 1994, Mbeki 1999 and 2004). The main question addressed is how the nation-building process and the broadcaster's relationship to government are reflected in the national television news. The news stories reporting the same national socio-political event at three different stages constitute a case through which to analyse the changing discourses of nation building. The aim of the article is to speak to discussions about nationhood, presidency, and politics in South Africa. The findings have a direct bearing on debates about the establishment and enhancement of democracy and nation building in contemporary South Africa, and emphasize how a serious reassertion of media control took place towards the end of the first decade of democracy.


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